20120721

New models for the performing arts.

One of the "big" stories in arts presenting this summer has been comments made by Michael Kaiser on "New Models" for presenting the arts. There have been lots of reactions both supportive and critical of Mr. Kaiser's view. The reaction that I identified most with is the blog post of Adam Hutler from Fractured Atlas. We all know the current paradigm of presenting is changing, technology is having a greater influence on how and what we experience. Broadcasts like that of the Metropolitan Opera are given as example of a "brave new world" of arts presenting.

As technology allows us to be more specific about what we experience, it is also making media distribution channels very low cost. Niche experiences in person, are becoming more scarce and more expensive. In the long run, no amount of fundraising will bridge the gap.

Artists need to and will create. But as Hutler indicates, fewer professional artists will be able to make a full time living as the stars of their art form distribute their wares through more and more distribution channels. Like sports, a few will make a very good living, the rest of us just enjoy playing the game.

I do think there is an opportunity for small community (by geography or discipline) arts organizations to grow and prosper in this changing world. The same tools that allow world domination by a few provide great opportunities for those with similar interests to connect and share. The key is building a community around the art (or space) itself, engaging one in another in what is unique to the experience. And most importantly, delivering an authentic realization of that experience.

One solution is to support and promote local and regional artists. Perhaps as more and more national acts simulcast their performance, more dollars can be used to support the presentation of those working in our communities. Think about the impact of the dollars paid to a touring Broadway show staying in the community, circulating numerous times among its participants. And sure, showing best in class simulcast's of performances is likely to be a part of the model. But so will sharing our own local artists with the rest of the world.

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