The customer value
proposition begins with the specific performing arts programming experience,
which is segmented by the performing arts discipline and its alignment to the
experiential needs of the target audience. The reputation of the performer and
presenter indicate whether or not the event has potential to be a compelling
experience. Once inclined, practical barriers of time, place and cost are
evaluated against alternative activities. The decision to participate is made
in the context of family, friends and others that make up the community of
potential participants and influencers.
